E-SHOP 6 MONTHS : Throwback to the MCC entrepreneur adventure

In: Women entrepreneurship articles - The My Choupi Chouz blog | Paris On: Hit: 1468

Are you among those who follow me since the beginning even before MCC was created or who supported my project during the My Choupi Chouz Kickstarter in November, 2017, either are you among the Choup’s customers of the e-shop?

Or have you just discovered MCC and its e-shop?

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In any case, Thank You mes Choup’s!

It has already been 6 months since the e-shop opened!

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Therefore, I take this opportunity to look back at the first months of MCC sales and the daily challenges of an entrepreneur which I already revealed in the article in French "les joies de l'entrepreneuriat"

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A surprise is hidden at the end of this article so browse well the whole text ;)

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After 1 year of hard work on a still theoretical project, My Choupi Chouz was really born after the registration of the business entity in October, 2017. 

Then, everything sped up.

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KICKSTARTER 

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The goal

In November, 2017, I launch the My Choupi Chouz crowdfunding campaign on Kickstarter by offering you to pre-order the future first MCC boots with interchangeable heels either to make a donation.

Thanks to you and to your support, I reach the financing goal within 4 days.

On thIndiegogo platform, the latecomers and the new Choup’s were also able to pre-order the products! #letsmccbegin

Discover again my happy dance after the Kickstarter goal reached!

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The first production 

Thanks to these funds and to my few savings, I can produce the first collection of My Choupi Chouz boots and heels, in January, 2018.

This first production is a big challenge: it's the first time we produce a bigger volume than unit samples.

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Nothing goes according to plan. 

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When I arrive in Portugal, I quickly notice differences between the samples and the pairs from the production. We learn directly on the production line. We try to produce the most beautiful products while meeting the deadlines fixed during Kickstarter. I help the technicians at the end of the assembly. 

I really have the finger in the pie, euh screwdriver;) #entrepreneurlife

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The first reception of the goods 

New challenge: receive 45 boxes full of shoes and tens of heels boxes. It is voluminous and it is heavy. 

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Being alone and without budget, I ask my friends and family for help. 

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To thank them, I spend the day before in the kitchen to prepare good meals. I wear too many hats euh shoes  during this period.

Finally, in spite of a truck delay of several hours, my 5 nice helpers and I quickly manage the goods. #thankslesloulous

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MCC stock

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The first inventory

Even if I trust my factories, I prefer to check every product before validating the goods, it is important especially as it is a quite new product for them too. 

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So, I spend minimum 3 days buried among the boxes to test every My Choupi Chouz shoe. 

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And I do well because I refuse several pairs. I try to be a little bit indulgent because it is the first production hoping that you will also be indulgent;) #wemuststartsomewhere

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The first parcels

Everything is new for me in the logistic field.

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I was never gifted to wrap a gift and now, I have to send almost hundred of packages. 

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Thus I learn and I apply myself. Then, I go faster and faster because "Time is money";)

Fortunately, I have ordered and developed on time the material and tools necessary for shipping the products. It is necessary to think of everything, from boxes to tape rolls, from flyers to perfume, etc. #domorewithless(thanothers)

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MCC orders

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The first shipping

Next challenge: ship on schedule the Kickstarter rewards.

If you are a crowdfunding enthusiast, you must know that few projects manage to meet their deadlines because, obviously, there is a plenty of innovations and any innovation implies surprises during the production!

In the end of January, 2018, I manage to deliver the first pairs of boots due in January. And yes, I am almost exactly on time huh!

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The following pairs follow very quickly and I am even earlier than expected. #relieved

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MCC parcels

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That's it, all the pre-orders are sent. Now, a new Big challenge is left: really launch my brand via the mychoupichouz.com e-shop.

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THE E-SHOP

I will not go into the details of the e-shop hustle. At that time, I do not know how to code, or retouch images on Photoshop (what I still don’t do except a real need for editing ;)) and I have no knowledge in e-commerce.

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I am very far from having become a pro in these domains but it is necessary to know how to manage with much less…

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The code

After having taken some MOOC about the on-line code, I understand the logic of this so brilliant language. Yes, it is crazy what we can do with « simple » (euh) sequences of words.

Well, thanks to Prestashop and some basic modules, everything is much simpler. It still took me several months, haha! #actlikeapro

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The pictures

We are in the beginning of February, 2018 and now, I am able to mainly focus on the e-shop. Unfortunately, I was not able to shoot the boots with all the combinations of heels before.

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I wait for not rainy days to take pictures of the boots in my Parisian courtyard.

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I have more than a hundred photos to upload and the e-shop has to be displayed online quickly so let's forget Photoshop ;) #notperfectbutitsdone

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MCC picture

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The packs

After some fruitless attempts, I finally find a module which is practical for everybody: you can visualize all the combinations of boots + heels for every color. #havingfuninchouz

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The launch of the e-shop

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On February 18th, 2018, I finally launch the mychoupichouz.com website. 

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And now, the only thing left to do is to wait or not … MCC is lost among the billions of existing websites on Google. #hehoImhere

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The first sale

I do not expect it and a first (nice) sale arrives the second day.

This first sale is as well the first time as I really use the back office to manage the shippings. I still learn and the more I sell, the more everything becomes simple.

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Well, when you buy something from a small business, an actual person does a little happy dance. #IamMCC

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MCC happy Dance

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ASSESSMENT OF THE E-SHOP 6 MONTHS

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Since then, more than 200 orders were placed on the e-shop.

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This figure puzzles me: is it good for a new company or do I have to invest much more in communication and other levers? 

In fact, there is no good answer: if they are healthy sales and if the activity manages to be profitable then it is correct. I am satisfied because I am alone but I always aim higher and further ;)

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Therefore, the first sales of boots on the e-shop as well as the sandals pre-orders allowed me to finance the second production: the sandals and a new collection of heels

I am not going to go over that again but even if it was the second time, it was as complicated as the boots production and even more difficult because the sandal is a more complex product!

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My Choupi Chouz sandals

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In brief, I learn every day and I try to constantly improve the products and the company in general. 

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Obviously, it is not simple every day but it is necessary to believe in it!

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You may wonder if I live from My Choupi Chouz revenues and the answer is naturally: no.

In France and according to the legal status, we have to be aware that the received salary costs approximately twice more to the company because of payroll charges. 

So, I choose to have a healthy finance rather than to live like most of my friends, employees for more than 5 years: yes, the wage earners enjoy life when we think of it but to be an entrepreneur, it is so much more exciting!

Finally, to date, I have not looked for investor yet, what allowed me to manage (and to learn!) the launch of my company at my own pace but it is of course only the beginning of MCC ;) 

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I have plenty of projects in mind for My Choupi Chouz and now, I have to work and realize all this, so see you les Choup's!

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Have you read all my story? 

Thank you and congratulations, you win a promotional code valid until the August 25th, 2018.

To discover the promo code: take the last letter of every italic bold subtitles and assemble them as a word. The first subtitle is "the goal".

You will enjoy 30 % off on sandals without heels (€84 instead of €120).

Here is a little hint:

If it does not work, write me a kind note and I shall help you with pleasure (I am a player but still nice;)).

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Margaux 

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