MY CHOUPI CHOUZ?
It all started from a need to easily match shoes to outfits. Why have a multitude of shoes when you could simply change heels? That's what we did by creating shoes with interchangeable heels!
Thanks to our unique patented mechanism and to our French and Portuguese workshops, you can now change heels anytime and anywhere: create and recreate the Chouz of your dreams with more than :
2000 potential combinations!
CHANGE YOUR MIND LIKE HEELS!
My Choupi Chouz offers timeless and must-have shoe models for women's wardrobe as well as a rainbow of heels! Available in 4 heights (4.5; 6; 8 and 9 cm), these shoes allow you to change your mind (or your desire) as well as your heels!
No more shoes left in the closet, your Chouz will follow you everywhere... You won't be able to live without them anymore ;)
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OUR MISSION
Restore your desire to wear heels in a world invaded by sneakers!
We give you back the power over your look: fashion is has-been, the ultimate style is yours!
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OUR MANIFESTO
"To be irreplaceable, one must always be different." G. Chanel - "Quote I had engraved on the back of my first iPod." MCC
We're all different, we change our minds, our moods and our styles every day, so why should we have to wear the same shoes as other women?
We all have too many pairs of shoes and yet we never have THE perfect pair to wear!
We find ourselves beautiful and feminine in heels and yet we forget them in our closet for comfort!
Refusing the uniformity of style, My Choupi Chouz puts forward the difference, the singularity... Be unique by wearing the shoes of your dreams that you design especially for you!
Your Chouz will be your best everyday allies!
HOW DO I CHANGE MY HEELS?
Fun, style and comfort thanks to our innovative Chouz and their patented mechanism!
After just a short practice, you'll become the queen of CLICK & SWITCH (tutorial and instructions for use come with your Chouz!).
Thanks to their flexible elastomer soles, their adapted arche, body weight and use, the My Choupi Chouz adapt to different positions for an amazing comfort!
Have fun creating your Chouz thanks to our visualization tool!
MEET US
As you may already know, My Choupi Chouz does not have any reseller nor retailer and sells all its products on its e-shop.
From now on, our Chouz and their removable heels will also be available in our showroom located in 93 rue des Moines, 75017 Paris.
We welcome you in our cozy Chouzroom, during the week and by appoitment for fitting sessions, purchase and 'click and collect' pick ups. :)
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THE ENTREPRENEURIAL ADVENTURE
"Paris, a night in June 2015 when I wasted far too much time finding THE perfect pair of shoes for my outfit... That night, it all clicked!
Graduated from an engineering school and a business school, a few experiences in marketing development and hop, a plunge into entrepreneurship, alone. A jump that was a bit unexpected, but which has been close to my heart ever since!"
Margaux Cherif-Cheikh, a.k.a. MCC, the founder.
An overview of my entrepreneurial adventure HERE!"
WHY IS MCC GOING TO CHANGE YOUR LIFE?
STYLE
Match your Chouz to your outfits.
COMFORT
Switch to lower heels after a few hours in high heels. No more spare pairs in your purse, hop spare heels.
LESS SHOES
in your dressing room but more possibilities!
TRAVEL LIGHTER
A pair of Chouz and heels to match with all your travel outfits.
OUR MANUFACTURING CHOICES
My Choupi Chouz is the fun union between an innovative concept and artisanal techniques.
Created in Paris with tenderness and made in Portugal with passion, our Chouz and heels are handmade in factories with decades of experience. We sublimate European craftsmanship by adding a touch of innovation!
OUR VALUES
REINVENTING EVERYTHING EVERYDAY
At MCC, we express our difference in our products, our communication, our way of being! Let's create and recreate our looks everyday to express our singularity!
SMART & CREATIVE
MCC promotes creative intelligence by combining know-how and creativity.
FEEL BEAUTIFUL, HAVE FUN, BE A CHOUPER WOMAN
MCC enhances our powers as Chouper Women by bringing glitter into our lives and allowing us to assert ourselves and feel beautiful!
GO HIGHER AND HIGHER, HAVING FUN
At MCC, we surpass ourselves at work and strive for the best, while having fun at the office and in heels.
HONESTLY SHARE
Transparency is our top priority! We share everything with you and we listen to you.
THE MCC TEAM
The MCC Team, although still small, is always ready to listen to you and support you throughout your Chouper experience!
We work every day to make My Choupi Chouz grow !
Looking for an enriching and formative experience? Discover our job offers! (French required).
THEY SUPPORT US
When you create a company, even on your own, you have to know how to surround yourself with people.
Margaux, the founder, is part of the MOOVJEE (young entrepreneurs' movement) community where she was mentored.
We are proud to also be one of the 5 ADC (Au-delà du Cuir) winners for 2020. ADC is the incubator of the leather industry that will follow us for 3 years to help us develop with other shoe, leather goods and leather brands.
