From a feminine need to the idea


Margaux Chérif-Cheikh

"My Choupi Chouz is born during an evening of June 2015 when I lost too much time looking for THE perfect pair of shoes for MY outfit. That night, something clicked!

What could I do to easily make my shoes match my outfit? Change THE HEELS, yea! #justgotanidea

And while we’re at it, if we change heels, why don’t we also change their height?

Since that moment, for months, days and nights, I only thought about that. After having left my dream job, I fully devoted myself to this new mission. So from now on, women can have fun in heels! #havingfuninchouz "


Discover the Choup'story of the mecanism...