"Paris, one evening in June 2015 when Iwasted far too much time finding THE perfect pair of shoes for my outfit... That evening, it was the click!

What could I do to easily match my shoes to my outfit? Change THE HEELS, of course! #justgotanidea

And for that matter, if we change heels, why not play on their height too...

From that moment on, that's all I think about. I'm going to create my job after months of throwing resumes overboard and unsuccessful interviews. Despite my engineering and business school degrees, job offers don't come to me on a silver platter...


But, surprise! Just after I (re)made sense of my professional life, I was offered the job of my dreams (from before). Reason and security prevailing, I gladly accept the semi-Grail offered to me: a CDD!

1 year of development marketing in perfumes, my dream since years... What a satisfaction to have had this formative experience!

However, with my schedule in Marketing, my entrepreneurial project is almost at a standstill.


Summer 2016: showing my desire for a permanent contract or throwing myself into the deep end of entrepreneurship? After taking advantage of everything I learned in a great group, it's time for me to go for it!


I'm alone and I don't know anything about shoes, but I want to get there!

Thanks to my father for being the first to believe in project and for helping me develop the mechanism #papabricolo. Also very far from his field, we had to outdo ourselves in his cellar!

After months of R&D, having crisscrossed the lengths and breadth of DIY stores, having made dozens of 3D prints, the "MCC Clic", nicknamed the MCCC, is finally born.


Patent pending, this is the birth of My Choupi Chouz, a pun created with my initials MCC.

Early 2017

Let's head to Portugal to find reliable and quality partners.

Thank you to my first factories for believing in the project and for having me accompanied in this crazy project!

End of 2017

Everything is accelerating; first real prototypesquickly followed by the launch of a crowdfundingcampaign which allows me to finance the first production.


My Choupi Chouz, A 100% DIGITAL BRAND

At the beginning of 2018, I discovered the adventures of a first production of shoes.
At the same time, I finalized the first draft from my e-shop after many online courses and tutorials!

On February 18, 2018, My Choupi Chouz is no longer a dream, it is a reality accessible in just a few clicks!


After a few years of managing everything alone, I surrounded myself with a few Chouper recruits. We grow slowly but in order to stay as long as possible on the Place des Chouz!

Now, several thousand women have made their My Choupi Chouz their best allies in the and what pride!

It's only the beginning of the MCC revolution so join the Choup's gang and have fun in Shuz!


The rest is you creating it with us! We listen to you and we develop our products to best meet your requests and needs.

No overproduction at MCC, we say yes to responsible production. Our shoe models are intended to be as timeless as possible in order to be able to offer them to you from one year to the next.

Besides, I have lots of other ideas in mind, but that will come when it comes! No rush, here we go slowly :)